Leading seating manufacturer promises furniture perfection under new house of brands: Flokk
A Flokk is synonymous with a group, defined by a common idea or goal. It’s about being part of something greater than yourself, while fulfilling your own personality and identity.
Formerly known as Scandinavian Business Seating, the brand owner of leading office furniture producers HAG, RH, RBM, BMA and OFFECCT will come together under new house of brands, Flokk. The move comes ten years on from the group being formed and spells exciting times ahead.
Further strategic acquisitions to come
Lars Ivar Røiri, CEO, said ‘Our business has grown and evolved significantly over the past decade, we’ve welcomed new brands into our family and established showrooms and offices in fifteen countries. As we continue to expand we see from customer demand that we have an opportunity to redefine our role as enabler of leading, high quality brands in the market. By offering our design expertise, wide portfolio and impressive value chain, Flokk can provide our customers with a high degree of flexibility and service.
Through the recent acquisition of OFFECCT, we have broadened our product range from seating to a wide variety of furnishing. And there are further strategic acquisitions to come.”
We never give up
Christian Lodgaard, Senior Vice President, Products and Brands continued ‘The phrase ‘deep design thinking’ epitomizes how we work, caring sincerely about people and the world we live in. Our goal is to create designs that have positive effects on health, are sustainable and beautiful. This requires our best efforts and full attention at all times. We never give up. And we emphasize thoroughness and involving, iterative processes in our pursuit of perfection.’
Flokk prides itself on innovative visual concepts. Aesthetics play an important role in today’s society, communicating values and purpose. Flokk ensures that what works functionally and ergonomically, also looks and feels right. The vision of Flokk is to inspire great work. They believe in people truly putting their hearts and minds into their work.
With their passion for furnishing, they contribute to others fulfilling their potential.