Colin Watson, previously Managing Director of the British Contract Furnishing Association (BCFA) has opened Watson King Business Advisors.
Watson King provide a business advice service to companies in the B2B sector, principally on Strategy and Planning, Sales and Marketing, and Business Development. Their experience includes a range of industries and businesses and is also appropriate for SME’s and larger companies.
The focus is to help establish for clients a competitive advantage, whether that is in product strategy, distribution channels, sales and marketing or overall business strategy. Services provide a combination of knowledge and experience with an outstanding creative process.
Broad experience in the office furniture industry
For the Office Furniture and Workplace industry his experience is specifically in the development of marketing and product strategy covering European markets. This covers medium to long term goals for the business and the activities required to achieve this. The scope of business areas includes all operational activities. Systems to design and develop more profitable product lines are a speciality as too communication processes to engage client groups.
Advising boards on strategy and tactics can include when necessary, Non-Executive board membership. Specific project management will create the most appropriate strategy and comprehensive planning with ongoing support to monitor and refine the implementation process.
As one industry professional said, “Colin combines market insight, creativity, energy and wit with a calming, friendly personality. He managed the rare task of taking a UK product launch and turning it into an internationally recognised brand, not an everyday occurrence in the furniture world”
Secretary General of the FEMB
Colin Watson is one of the most respected and knowledgeable professionals in the interiors, furnishing and design industries. Until June 2015 he was Managing Director of the BCFA (British Contract Furnishing Association) and sat on several boards including FIRA (Furniture Industry Research Association), the BFC (British Furniture Confederation) and the Creative Industries Sector Advisory Board for the UK Government. He is presently Secretary General of the FEMB (European Office Furniture Federation) which represents Associations in 10 European countries where combined manufacturing exceeds €7bn.
More information is available at www.watsonking.com