Vepa from Hoogeveen, the Netherlands, is going to extend its activities in Germany. The Dutch manufacturer of office furniture and office furnisher focuses on the introduction of a sustainable and innovative range of office furniture.
Vepa CEO Janwillem de Kam explains: “We were already active in Germany, but want to expand our presence in this promising market. That is why we open our ‘living showroom’ this week on the 20th floor of the Westhafen Tower in Frankfurt, the financial heart of Germany. In this way we come to our business relations, in a place with one of the best views of Frankfurt.”
Paul Zuidema, Director International adds : “This launch in Germany is part of our growing international ambitions. We offer an attractively priced, solid and sustainable range of office furniture that is produced on the basis of both wood and steel. Through a select group of dealer companies we offer a sophisticated range of tables, chairs and cabinets, aimed at the German market.“
During the opening week Vepa’s expansion in Germany will be launched in Frankfurt. The theme is international business. Leading Dutch catering entrepreneur Hans ten Cate will hold a keynote. A day later Mr Lei Ummels, former CEO of Spie, a European technology company with 38,000 employees, will speak about growing the business. On 19 January, the German architect who designed the Westhafen Tower (the building where the opening events are held) will present himself: Mr Till Schneider. His presentation will be about the way in which the river Main was reconnected to the inner city and the role that the Westhafenplatz played; an example of successful urban renewal.
A bit different…
Office work is changing. It is more flexible, because people have to be available all the time. Work takes place in offices, but also ‘on the road’ or at home. These changes help to determine how spaces are furnished. Because of the changing work culture, furnishing is more than ever ‘made to measure’.
Vepa positions itself in Germany as a sustainable, innovative and ‘a bit different’: furniture and furnishing concepts ‘with a twist’. A typical example of this is the Felt chair, the seat of which is made from sixty PET bottles. Another example is MOI lounge furniture, which – due to clever modules – can be built up in numerous ways. Remarkable is also the acoustic filling of the MOI walls, which are made out of cutting waste from Vepa’s own upholstery.