BuzziSpace and Haworth are joining forces to answer the increasing demand for smart acoustic solutions in work environments and flexible spaces. As an expert in acoustic and collaborative workspace solutions, BuzziSpace has become a successful player in the market. It became evident to the company that further growth would be accelerated with a strong partner that has global expertise. Haworth is a global solutions provider for workspaces with a broad portfolio of products and services for productive work environments.
“In order to take BuzziSpace to the next level, I believe the partnership with Haworth, also a family business, will bring the synergies we are looking for,” said Steve Symons, founder and CEO of BuzziSpace. While BuzziSpace continues to serve existing partnerships as an open line brand, a curated portfolio of BuzziSpace products will officially be added to the Haworth Collection globally in early 2019.
“As a shareholder, Haworth will support and encourage the independent development of the BuzziSpace brand, as well as all affiliated brands,” said Franco Bianchi, President and CEO of Haworth.
Paul Nemschoff, vice president of global strategy and marketing at Haworth, adds: “Steve and his team have built a fantastic organization. Our intent is to encourage it to grow further, become increasingly global and reach its greatest aspirations. BuzziSpace has done a very nice job creating a unique niche for itself in acoustical products, increasingly in the collaborative space, and also being an innovator. The company, in 10 years, they’ve really made a space for themselves both in North America and Europe. So, it was recognized they’d be a good partner for the Haworth collection.”
US expected to be the largest market for Buzzispace
Founded in 2007, the Antwerp- based company rapidly gained traction in the U.S. — particularly within the tech and creative sectors, which were early to adopt the brand’s bold and quirky approach to design. Its products can be found in the offices of some of the world’s largest companies, including Amazon, Google, LinkedIn, Facebook and Airbnb.
BuzziSpace has invested heavily in the U.S., which is expected to be its largest market in the coming years. The company opened a New York showroom and outside of New York, BuzziSpace has also amplified its presence across the country with sales teams in Los Angeles, Chicago and High Point. To better serve its dealer network, the manufacturer introduced a complementary brand extension on CET Designer, Configura’s single software solution, which is designed to simplify space planning and product ordering.
Rob Kirkbride of Bellow Press contributed to this article