From 23 to 25 June 2019, Bene opened its first exhibition space in Israel, with over 100 guests, customers and friends in attendance. In 120 m² at the showroom of its local partner Global in Tel Aviv, the international office expert is presenting future-oriented office solutions for communication and exchanges as well as for management and team work in the modern office. Bene and its innovative office solutions fit Israel perfectly, as the country has positioned itself as a hub for start-ups, innovative companies, and international tech giants.
Exhibition space embedded in the showroom of Global
Embedded in the showroom of Global, the market leader for office furniture in Israel, Bene’s exhibition space is located in Tel Aviv, a vibrant city that in recent years has developed into a centre of the international design scene and a hub for innovative start-ups. This makes the location a perfect match for the innovative office environments on offer from the international leader in the design and furnishing of inspiring office and working environments. Bene is presenting highly diverse office settings in its new 120 m² exhibition space, featuring successful, multi-award-winning classics such as PARCS, TIMBA and CUBE_S, as well as the latest internationally recognised innovations, PIXEL and STUDIO by Bene.
Focus on global metropolises
With its first location in Israel, Bene continues its international sales strategy with a focus on global metropolises. Bene is also working with a selected specialist trade partner in Israel. Global is not just the market leader in Israel; it also entirely meets Bene’s strict quality criteria and values the company’s comprehensive product portfolio, which enables tailor-made office space solutions for start ups as well as for innovative companies and international tech giants such as Amazon, Apple and Google.
“The new exhibition space at Global gives us the opportunity to present our trendsetting office concepts and products in the best possible way. This will allow us to make our innovative products and solutions a spatial experience for the architecture and design community in Israel, and we can present ourselves as an innovative partner for office space solutions for companies of all sizes”, says Michael Fried, Executive Board Member for Sales, Marketing and Innovation at Bene, convinced that Bene will hold its own in this competitive yet dynamically growing market.