{"id":24361,"date":"2018-06-08T08:28:00","date_gmt":"2018-06-08T06:28:00","guid":{"rendered":"http:\/\/modern-wilderness.flywheelsites.com\/?p=24361"},"modified":"2018-09-27T10:07:55","modified_gmt":"2018-09-27T08:07:55","slug":"wedding-announcement-of-extremis-and-steelcase","status":"publish","type":"post","link":"https:\/\/officerepublic.news\/en\/2018\/06\/wedding-announcement-of-extremis-and-steelcase\/","title":{"rendered":"Wedding announcement of Extremis and Steelcase"},"content":{"rendered":"

Yesterday, OfficeRepublic received the wedding announcement of Belgium designer and manufacturer\u00a0\u00a0Extremis<\/span>, and USA-based furniture manufacturer Steelcase<\/a><\/span>:\u00a0<\/strong><\/p>\n

Yay, we\u2019re engaged! Steelcase proposed to us and we\u2019re super proud to accept. Steelcase, a pioneer in the field of work and working environments since 1912, becomes Extremis\u2019 partner for the corporate market in Canada, U.S. and Mexico.<\/em><\/p>\n

\"\"<\/a>
Extremis project – Potamus<\/figcaption><\/figure>\n

We are both ready<\/h4>\n

Despite the age difference, we really fell in love with Steelcase and sparks are certainly flying. We love them for their wisdom and experience. And \u2013 it\u2019s a classic \u2013 we also have a lot in common… For Steelcase, it started back in 1912, when they developed \u2018The Victor\u2019 wastebasket, a patented steel fireproof container. It became a bestseller and was eventually expanded into a line of products. In times when office furniture was mainly made of wood, they started to use steel to minimize the risk of fires in an environment where almost everyone smoked.<\/p>\n

Today, Steelcase is the largest office furniture manufacturer in the world. Extremis has also played a pioneering role in the market. It started in 1994 with the multifunctional garden table \u2018Gargantua\u2019, which has since become a true design classic. We introduced genuinely sustainable and multifunctional furniture into a market where ugly plastic tables and chairs ruled. Our markets shifted and expanded; boundaries started to fade between indoor & outdoor, between work and leisure. So now it\u2019s time to merge these worlds into one and to co-create even better places where people feel great.<\/p>\n

\"\"<\/a>
Extremis Project – Hostelworld Offices Dublin<\/figcaption><\/figure>\n

In a marriage, one shouldn\u2019t be dependent on the other. In the furniture sector there\u2019s a worldwide trend of small brands being bought out by larger ones. Yet this is not what\u2019s happening here! We are staying completely independent as a company and a brand, but we will reach the corporate market through one of the largest dealer networks in the industry.<\/p>\n

Steelcase will cooperate with Extremis as their 6th partner, along with only two other European companies: Flos and Viccarbe. Corporate customers in Mexico, USA and Canada can now purchase Extremis furniture through the Steelcase configurator and are supplied by Steelcase logistics. This opens up a huge potential market for Extremis across the entire North American continent.<\/p>\n

” Alone we are strong, together we are stronger”<\/h4>\n

No, we won\u2019t take Steelcase as a last name and we won\u2019t be moving in together (Yes, we\u2019re staying in Poperinge). Neither does our engagement mean that Extremis will now start making office equipment, on the contrary. The relationship will give Steelcase customers easy access to more outdoor furniture choices in order to do their total office design at a one-stop-shop.<\/p>\n

Extremis will, as always, stay true to its DNA and put the real meaning of its brand name into practice: translated from Latin it means \u201cout of the ordinary\u201d. Our creations can be used outdoors and can only be called ordinary in the sense of not being imposing, but humble and obliging.<\/p>\n

It is precisely this identity that we\u2019ve consistently pursued all those years, with the focus on design. So that makes us an ideal\u2026 uh\u2026 \u2018bride\u2019.<\/p>\n

Let’s make it official<\/strong><\/h4>\n

The official announcement of our engagement will be held on 11 June at the Neocon fair in Chicago. Integration will begin after that. Later this year there will be a ‘launch party’ to mark the real starting point of the collaboration.<\/p>\n

“<\/strong> Stay true to who you are”<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday, OfficeRepublic received the wedding announcement of Belgium designer and manufacturer\u00a0\u00a0Extremis, and USA-based furniture manufacturer Steelcase:\u00a0 Yay, we\u2019re engaged! Steelcase proposed to us and we\u2019re super proud to accept. Steelcase, a pioneer in the field of work and working environments since 1912, becomes Extremis\u2019 partner for the corporate market in Canada, U.S. and Mexico. We…<\/p>\n","protected":false},"author":6,"featured_media":31278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"Wedding announcement of Extremis and Steelcase","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[3099,3091,4558],"tags":[5033,177],"jetpack_publicize_connections":[],"acf":{"app_titel":"","app_article":"","app_afbeelding":false,"app_link_title":"","app_link_url":"","app_display":"Ja"},"yoast_head":"\nWedding announcement of Extremis and Steelcase | OfficeRepublic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/officerepublic.news\/en\/2018\/06\/wedding-announcement-of-extremis-and-steelcase\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wedding announcement of Extremis and Steelcase | OfficeRepublic\" \/>\n<meta property=\"og:description\" content=\"Yesterday, OfficeRepublic received the wedding announcement of Belgium designer and manufacturer\u00a0\u00a0Extremis, and USA-based furniture manufacturer Steelcase:\u00a0 Yay, we\u2019re engaged! 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