{"id":35474,"date":"2018-10-21T09:11:06","date_gmt":"2018-10-21T07:11:06","guid":{"rendered":"http:\/\/modern-wilderness.flywheelsites.com\/?p=35474"},"modified":"2018-10-26T08:18:47","modified_gmt":"2018-10-26T06:18:47","slug":"cultureluctra-five-questions-with-martina-heiland","status":"publish","type":"post","link":"https:\/\/officerepublic.news\/en\/2018\/10\/cultureluctra-five-questions-with-martina-heiland\/","title":{"rendered":"Culture@Luctra &#8211; Five Questions with Martina Heiland"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<strong>This years Orgatec is about <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.orgatec.com\/ORGATEC\/index-2.php\">culture@work<\/a><\/span> and visionary concepts for a new working culture.\u00a0Officerepublic is interested in how participants in the Orgatec describe the culture in their own company and their vision on the workplace of the future. To clarify this vision, we asked five questions to more than 400 participating office furniture manufacturers. We publish the answers we receive in a series on OfficeRepublic: &#8220;Culture @&#8221;. This article is about <a href=\"https:\/\/www.luctra.eu\/en\/\">Culture@Luctra<\/a>\u00a0with the companies PR Manager <a href=\"https:\/\/www.linkedin.com\/in\/martina-heiland-21425358\/\">Martina Heiland<\/a><\/strong>[\/vc_column_text][vc_empty_space height=&#8221;16px&#8221;][vc_column_text]<\/p>\n<p style=\"font-weight: 400;\"><strong>#1 &#8211; Culture is sometimes defined as all that man produces in material and immaterial sense. The culture of a people, or a group of people, includes its beliefs, values and customs. If we look at your company, how do you describe the current culture in your company?<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;8px&#8221;][vc_column_text]The culture in our company is characterized by an eye for the individual. This ranges from the individual support of the employee to the creation of the best possible environment for a productive work and at the same time well-being in the workplace. And exactly this approach is <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.luctra.eu\/en\/\">reflected in our products<\/a><\/span> and solutions. They should enable our customers to work professionally, effectively and satisfied.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;16px&#8221;][thb_image full_width=&#8221;true&#8221; animation=&#8221;animation scale&#8221; lightbox=&#8221;true&#8221; image=&#8221;35475&#8243;][vc_empty_space height=&#8221;16px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"font-weight: 400;\"><strong>#2 &#8211;\u00a0 What changes do you see taking place in the culture within companies in the coming years? Which external and internal developments will affect our &#8216;work culture&#8217;?<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;8px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">We assume that awareness of one&#8217;s own needs and desires continues to increase. According to this, individual solutions must be offered to employees within a company &#8211; especially in the age of the War for Talents &#8211; \u00a0individual in terms of flexible working hours and flexible working environments and work equipment.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;16px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;8px&#8221;][thb_image full_width=&#8221;true&#8221; animation=&#8221;animation scale&#8221; image=&#8221;35478&#8243; img_link=&#8221;url:https%3A%2F%2Fwww.luctra.eu%2Fen%2Fproducts%2Ftable-lamps%2F||target:%20_blank|&#8221;][vc_empty_space height=&#8221;8px&#8221;][vc_column_text]<\/p>\n<p style=\"font-weight: 400;\"><strong>#3 &#8211; What developments can we expect from your company in the coming years?<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;8px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">In the future, too, we will do our utmost to offer products and solutions that are individually oriented to the trends and the expected developments and thus also deliver individual offers.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;16px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_media_grid style=&#8221;pagination&#8221; items_per_page=&#8221;2&#8243; element_width=&#8221;6&#8243; item=&#8221;masonryMedia_SlideTop&#8221; grid_id=&#8221;vc_gid:1540105701928-82b4d6da-6807-1&#8243; include=&#8221;35481,35484&#8243;][vc_empty_space height=&#8221;16px&#8221;][vc_column_text]<strong>#4 &#8211; Do we already see some of that development on the coming Orgatec, and what will be the eye-catcher of your trade show presentation?<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;8px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">At the Orgatec, for example, we show our lighting solutions from LUCTRA. The lamps offer a maximum of individuality, as they are adjustable according to personal wishes. Light color and brightness are flexibly selectable and the lights are easy and intuitive to control.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;16px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;16px&#8221;][vc_column_text]<\/p>\n<p style=\"font-weight: 400;\"><strong>#5 &#8211; Where can you be found on the Orgatec?<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;8px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Hall 8.1, Stand A061<\/span>[\/vc_column_text][vc_empty_space height=&#8221;16px&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]This years Orgatec is about culture@work and visionary concepts for a new working culture.\u00a0Officerepublic is interested in how participants in the Orgatec describe the culture in their own company and their vision on the workplace of the future. To clarify this vision, we asked five questions to more than 400 participating office furniture manufacturers. We&hellip;<\/p>\n","protected":false},"author":3,"featured_media":34308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"Culture@Luctra - Five Questions with Martina Heiland #Orgatec","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[5251,5312],"tags":[4828,3231],"jetpack_publicize_connections":[],"acf":{"app_afbeelding":false,"app_titel":"Orgatec preview with Martina Heiland of Durable","app_article":"<p>Luctra &#8221; The culture in our company is characterized by an eye for the individual. This ranges from the individual support of the employee to the creation of the best possible environment for a productive work and at the same time well-being in the workplace. And exactly this approach is reflected in our products and solutions. They should enable our customers to work professionally, effectively and satisfied.&#8221;<br \/>\nRead the answer to the other 4 questions in our Orgatec preview series at OfficeRepublic<\/p>\n","app_link_title":"Continue reading","app_link_url":"https:\/\/officerepublic.news\/en\/2018\/10\/cultureluctra-five-questions-with-martina-heiland\/","app_display":"Ja","bedrijfsnaam":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Culture@Luctra - Five Questions with Martina Heiland | OfficeRepublic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/officerepublic.news\/en\/2018\/10\/cultureluctra-five-questions-with-martina-heiland\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Culture@Luctra - Five Questions with Martina Heiland | OfficeRepublic\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]This years Orgatec is about culture@work and visionary concepts for a new working culture.\u00a0Officerepublic is interested in how participants in the Orgatec describe the culture in their own company and their vision on the workplace of the future. 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