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Steelcase and West Elm are producing their first joint product collection since signing a partnership this summer.\u00a0The Grand Rapids-based furniture maker and Brooklyn, New York-based home furnishings brand said they will roll out the West Elm Work Collection \u2014 a portfolio of \u201cco-developed products inspired by residential design and manufactured to withstand the wear and tear of the office.\u201d<\/strong><\/p>\nThe products will be for sale exclusively through Steelcase and West Elm dealers in the U.S. and Canada in mid-December.<\/p>\n
\u201cWorkers today want inspiring places to do their best work, and we believe the West Elm Work Collection will help them to do just that,<\/em>\u201d said Brian Shapland, general manager of ancillary partnerships, Steelcase.<\/p>\nCheryl Carpenter, vice president, West Elm, said her company\u2019s \u201cclose connection\u201d to its customers gives it the insights needed to understand \u201cwhat people are seeking at work and how those needs change over time.\u201d<\/p>\n
\u201cAll of this background and ongoing access to how people\u2019s desires are changing comes with us as we collaborate with Steelcase to offer the new West Elm Work Collection, which is designed exclusively for this partnership to meet the needs and quality standards of the workplace<\/em>,\u201d she said.<\/p>\nThe Business Journal reported the companies signed a partnership in June in which they agreed to \u201cwork together to collectively design, manufacture and distribute future workplace solutions.\u201d<\/p>\n","app_link_title":"Continue reading","app_link_url":"https:\/\/www.grbj.com\/articles\/92052-steelcase-and-west-elm-rolling-out-collection-under-partnership","app_display":"Ja","bedrijfsnaam":"","related_profiles":false},"yoast_head":"\n
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