{"id":939,"date":"2011-12-23T17:13:31","date_gmt":"2011-12-23T15:13:31","guid":{"rendered":"http:\/\/officenieuws.com\/?p=939"},"modified":"2016-11-22T19:52:19","modified_gmt":"2016-11-22T18:52:19","slug":"nieuwe-grote-online-meubelgigant-in-2012","status":"publish","type":"post","link":"https:\/\/officerepublic.news\/2011\/12\/nieuwe-grote-online-meubelgigant-in-2012\/","title":{"rendered":"Nieuwe grote online meubelgigant in 2012?"},"content":{"rendered":"<p>Tja, da&#8217;s de vraag. Als we echter het <a href=\"https:\/\/techcrunch.com\/2011\/12\/22\/in-confidential-email-samwer-describes-online-furniture-strategy-as-a-blitzkrieg\/\">vertrouwelijke mailbericht mogen geloven van Oliver Samwer<\/a> aan een aantal partners dan wil hij snel en agressief expanderen in de enige markt die volgens hem nog groeikansen biedt: De meubelmarkt.<\/p>\n<p>Wie is Oliver Samwer dan eigenlijk?<\/p>\n<p>Hij is wel een BD&#8217;er (Bekende Duitser). Samen met zijn broers de drijvende kracht achter Rocket Internet. En Rocket Internet is de drijvende kracht achter bijvoorbeeld het bekende Zalando<\/p>\n<p>Een paar quotes uit de mail:<\/p>\n<p style=\"padding-left: 30px;\"><em>&#8220;there are only 3 areas in ecommerce to build billion dollar business: amazon, zappos and <strong>furniture<\/strong>. the only thing is that the time for the blitzkrieg must be chosen wisely, so each country tells me with blood when it is time. i am ready \u2013 anytime!&#8221;<\/em><\/p>\n<p>Over de term Blitzkrieg is online al genoeg geschreven en daarvoor heeft hij (als Duitser) zijn excuses al aangeboden.<\/p>\n<p><!--more-->Interessanter is dat hij de meubelmarkt in de breedste zin van het woord als onontgonnen gebied ziet online. Hij heeft daar wel een punt. Er zijn geen \u00e9cht grote spelers, heel veel kleine tot middelgrote shops en een aantal multi-shops die gerelateerd zijn aan 1 aanbieder cq. aan 1 onderneming.<\/p>\n<p>In dat opzicht is de online markt bijna nog meer versnipperd dan de offline markt. Zeer veel aanbieders en weinig consolidatie.<\/p>\n<p>Verder is het lijstje met wat je nodig hebt om online te slagen wel aardig<\/p>\n<p style=\"padding-left: 30px;\"><em>1. You have not enough top buyers: you need to be number one in shoes, apparel, sports, jewelerey, whatever category makes sense. we can only get to 80% marketshare if we beat our competitors by aggressiveneess in each category, it must be a blitz-krieg-invasion. i think you should have 25 top buyers, top in each category, start looking now. you must OWN each category. australia mistake, not enough focus on shoes, instead apparel<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>and so they are losing out in shoes. the strategy is: own every country and if you have to sacrifice, focus on shoes as priority. best is if you can master all.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>2. you need more top people. more mckinseys, goldman. find young talent, aggressive talent, smart detailed.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>3. you need to ask much more brazil, russia and germany for their lessons, mistakes, improvements. russia did not do reports like germany and so they screwed up.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>4. spend your money wisely. grow buying now, but it makes no sense to have 200 logistics people for 10 orders a day. so grow early, but wiseley.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>5. control marketing, the key is in measurement. there is tons of lessons in russia mistakes and brazil there.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>6. 2 of you should come some time for 2 days over one weekday and one weekend day to germany to get complete download.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>7. find a top cto wizzard, build up a 30 people it team of top talent. amazon is it company, zalando 30% of value in it. it is always bottleneck.<\/em><\/p>\n<p>Samengevat: Zorg voor talent in ieder deel van je organisatie, specifiek genoemd inkoop en technologie. Leer van de fouten van anderen. Groei met beleid.<\/p>\n<p>Ik ben bevooroordeel als webwinkelier, maar vond het een boeiend stukje om te lezen en een aardige waarschuwing voor de meubelbranche in zijn algemeenheid.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tja, da&#8217;s de vraag. Als we echter het vertrouwelijke mailbericht mogen geloven van Oliver Samwer aan een aantal partners dan wil hij snel en agressief expanderen in de enige markt die volgens hem nog groeikansen biedt: De meubelmarkt. Wie is Oliver Samwer dan eigenlijk? Hij is wel een BD&#8217;er (Bekende Duitser). Samen met zijn broers&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[218],"tags":[444,448,446,447,445,443],"jetpack_publicize_connections":[],"acf":{"app_afbeelding":null,"app_titel":null,"app_article":null,"app_link_title":null,"app_link_url":null,"app_display":null,"bedrijfsnaam":null,"bedrijfsprofiel_id":null,"related_profiles":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nieuwe grote online meubelgigant in 2012? | OfficeRepublic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/officerepublic.news\/2011\/12\/nieuwe-grote-online-meubelgigant-in-2012\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nieuwe grote online meubelgigant in 2012? | OfficeRepublic\" \/>\n<meta property=\"og:description\" content=\"Tja, da&#8217;s de vraag. 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