At Dataflex we want to help you get the most out of yourself. This is why we want the place where you work to be a place where you feel at home. We call it ‘feeling at work’.
Our product collections achieve the optimal balance between functionality, design and price. But while we help create ergonomic computer workplaces to suit every budget, we never compromise on quality.
About this interview
The Orgatec is starting in a few weeks in Cologne and it´s one of the biggest officefurniture tradeshows in the world with tens of thousands of visitors and manufacturers showing their latest innovations and sharing their views on officeplanning.
Officenieuws is covering the Orgatec live, but before it all starts we have been talking with some CEO´s of well known manufacturers of officefurniture about the Orgatec, their company and what we can expect at the end of October.
Sharing his ideas today is Roderik Mos – CEO of Dataflex
Mr Mos, can you tell us a bit more about yourself?
We are a family run business, my father asked me to come work for the company about 10 years ago and I haven’t had a dull day since. I started working in the factory to understand the dynamics within all layers of the company and got to know all the colleagues. Some have been working with us for over 30 years.
I went into product management for about four years to improve our product/marketing mix and smooth out the marketing operation. I found my passion in customer relations and sales when I ran the Dataflex Benelux sales dept. in 2010.
I finally took over the company in 2012, when my father’s health forced him to step down. As a young CEO I’ve been given the unique opportunity to mould a 30 year old business with a passionate history of ups and downs into what I believe every business should be: energetic, honest, defiant and fun.
At Dataflex we practise what we preach and try to create an inspiring workplace for everyone. We challenge ourselves and each other in all we aspire.
What does your company do, and where can visitors find you on the Orgatec?
Dataflex is a Dutch designer, manufacturer and supplier of ergonomic accessories for computer workplaces. Our company serves clients worldwide from offices in Benelux, France, Germany, Italy and the UK. Dataflex aims to help make the place where people work a place where they also feel at home.
We call this ‘feeling at work’. Product collections ,containing monitor arms and other ergonomic work tools, are designed to achieve an optimal balance between functionality, design and price, with high quality solutions to suit every budget. We’re in Hall 6, stand A051
What would be the main reason to visit your booth on the Orgatec?
We actually have six good reasons to visit us at Orgatec. For starters, we’re showing five fantastic new developments that are certainly worth your attention.
We’re also very much looking forward to catching up with our customers and are throwing a little party in their name on Thursday.
What new developments and products can we expect from your company on the Orgatec and in the next months, and which impact will they have for your stakeholders?
The five developments I spoke of earlier, some are truly ground breaking. We’re bringing a few prototypes that will have their premiere on Orgatec. Some concepts are so new, I expect the paint will probably still be wet on Tuesday.
All concepts were developed to address big issues in modern offices, from high tech solutions solving BYOD problems to next generation office acoustics and ergonomics.
What will be the key trends we will see on the Orgatec and do they fit in your vision about ´Working life in 2020?
I think most trends will be about activity based working and managing work/life balance. Technology will most certainly accelerate innovations in both offices and homes. That’s most definitely something I see many manufacturers moving into more and more.
The distinction between furniture and hardware will thereforer become less and less. One issue I hope is not ‘just’ a trend, will be addressing product life cycles and the environment.
We’ve seen some very high quality solutions with low carbon footprints in the past years, but also many cheap and low-quality competitive products with no regard for sustainability and longevity whatsoever. And that’s a price (difference) we all end up paying for.