AIS, a leading manufacturer of commercial office furniture and seating based in Massachusetts, recently renovated and reopened its headquarters showroom. The company’s newest products and a special seating section have been added, displays refreshed, and a Colors / Materials / Finish center included.
The showroom renovation is part of a multi-year renaissance of the AIS brand experience in which the company also has transformed its showrooms in New York City, Washington and Chicago, as well as expanded its product line.
“Like all of our showrooms, the headquarters showroom in Massachusetts reflects the evolving ways that people work,” AIS Vice President of Marketing and Communications Tracy Reed said. “We’ve created environments that inspire users while showcasing our broad product lines and our refreshed finishes offering.”
The 6,000 square-foot space within AIS’s headquarters – a massive 600,000 square-foot building that includes manufacturing and executive operations – features the latest AIS products in a vibrant working environment surrounded by windows that overlook a forest. AIS collaborated with A&D firms Division 26 and NELSON to design the space as well as with Full Circle Marketing & Design.
The showroom encourages people to get comfortable and stay a while with brand messaging on an impact wall reading, “THIS IS NOT HEADQUARTERS. THIS IS HOME.” The company honors its diversity with another impact wall that states, “DIVERSE AIS EVER” – a clever play on the AIS name. AIS employs more than 800 people, with more than 30 home countries represented among its employees. Another wall, with the wording “RAISING HOPE” and a series of photos, depicts the contributions that AIS and its team members have made to organizations in need.
The showroom color palette was selected to reflect the colors of New England through the seasons and hint to its historic, patriotic past with hues of blues and reds as well as browns and grays.
“Each day we host reps, dealers and customers who visit our headquarters to tour our factory and showroom. We’re excited to share our newest designs and highlight the extraordinary value that AIS continues to deliver,” Reed said.
