Isku has nominated new directors to be responsible for business development and growth of Isku’s six customer segments. Five of the segment directors start in their new position in October and one will be nominated by the end of the year. The segment directors report to the Chief Executive Officer Arto Tiitinen.
“We have invested over 22 million euros in sales organization development and Lahti factory renewal. With the growing production capacity, we are now focusing on reinforcing customer relationships and sales. In their new role, segment directors develop Isku’s operations, products and services together with our customers. We strongly believe that this mode of working lets us create a product and service portfolio that fully supports our customers’ business and targets”, says Isku’s CEO Arto Tiitinen.

Director, Working
Antti Olin has worked as Isku Interior´s Design and Brand Director for ten years. Isku’s design has made great progress under Antti’s supervision and he has also directed brand development activities with strong results. Prior to his work at Isku, Antti ran his own design company and oversaw several office interior design projects.

Director, Learning
Elise Tarvainen has a versatile background in Finnish education and innovation activities. She has worked as a teacher in different levels of education and in various development and directorial positions of Finnish educational institutions. Elise has also worked as an education specialist internationally and been in charge of extensive education export programs.

Director, Health
Anne Laitinen has a vast experience in operating in international markets both in sales and marketing positions. Anne transfers to her new role from her previous position as Health Product Marketing Manager, in which she was responsible for Isku Health product concept, product development cooperation, market insight and sales support.

Director, Living
Ilari Jääskeläinen has worked in the customer interface for a long time and has been deeply involved in product portfolio development throughout his 15 year career in Isku. For the last three years, Ilari has worked as Isku Home product portfolio director to ensure commercial success and continuous development of the portfolio.

Director, Concepts
Ossi Lepistö has a long history with Isku and over 20 years of work experience in the industry. During his time in Isku, Ossi has worked as a product manager, in product development and most recently as a category manager. Prior to Isku, Ossi worked in concept design and planning.
Isku will also nominate a service business director and start the search for a new design director by the end of the year.