For Dirk Aßmann, the owner of the growth-orientated office furniture business, this shareholding represents the Assmann company strategy in a consistent way. The cooperation means an exchange of technical know-how as well as the assurance of production capacities of soft pod solutions. Assmann is expecting a turnover of 130 Mio. Euro for the current year 2018. The high-quality product solutions from Frem Group Screens Limited will increase the existing product range of Assmann by appealing furnishing solutions for modern workspaces. Thanks to this strategic cooperation, Assmann is well prepared for new market requirements and challenging requests that come with the idea of creating modern workspaces. The close cooperation will strengthen the growth-strategy of both companies.
Frem Group ideal partner
One of the reasons for a partnership with Frem Group Screens Limited, was to partner with a company that has high quality, in line with Assmann’s own product and designs. Especially the manufacture expertise for lounge furniture and acoustics solutions, as well as the assurance of production capacities to fulfil the rising demand of soft meeting pods, Frem Group Screens Limited turned out as an ideal partner for a future orientated cooperation. Besides these important factors the values and social parameters of a family-owned business like Frem it is come into account as well.
Expand product portfolio
Assmann is in the progress to expand its product portfolio for over the forthcoming years, caused by a change in the world of office furniture. A new working environment is now asking for more than only desking and storage solutions. The idea of office work has been redefined by implementing innovative and modern working environments. That means that the market and its customers are looking for office furniture manufacturers who can provide not only quality and reliability, but also the expertise to plan and design a variety of areas with different purposes.
Dirk Aßmann says ‘The dealers and manufacturers have to be able to develop flexible and future-orientated office solutions that can differ for every industry. We must become more flexible and creative in configuration and designing. But we also have to offer a wider range of products and services. That is why we are happy to have Frem Group Screens Limited as a partner on our side for being able to offer appealing soft meeting pods, soft seating and acoustics solutions for the configuration of modern working spaces. This cooperation symbolises another big step in the progress of the brand Assmann. The systems of the Frem Group are up to date in a quality and technical point of view. At the same time, they work independently and creatively.’
Last year the Frem Group has been voted as one of the Top 10 office furniture manufacturers in the UK from the independent service provider freeofficefinder.com.
